Increasing use of eco-friendly and biodegradable materials is driving the market for yoga and exercise mats

“Yoga and Exercise Mats Market by Material (Polyvinyl Chloride, Natural Rubber, Polyurethane, Thermoplastic Elastomer, Others), Distribution Channel (E-Commerce, Supermarket & Hypermarket, Specialty Store), End-Use, Region”

The Global yoga and exercise mats market size is expected to increase from USD 11.7 billion in 2021 to USD 15.2 billion by 2026, at a CAGR of 5.3% during the forecast period 2021 to 2026. The increase in obesity rate across the globe is one of the major factors propelling the growth of the yoga and exercise mats market.

Many government agencies around the world are encouraging manufacturers to invest in eco-friendly components to develop yoga mats. In order to comply with strict government regulations, yoga mat manufacturers are shifting their focus from using PVC materials to various eco-friendly materials such as cotton, jute, and many more. Companies such as Manduka, Prana, Yoloha, Jade Yoga, and Tomuno, among others, focus on using low-carbon components during the manufacturing process. For example, leading yoga mat companies, such as Dragonfly Yoga, are diverting their investments from developing eco-friendly and lightweight yoga mats to offering biodegradable and eco-friendly solutions.

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The polyvinyl chloride segment accounted for the largest share of the yoga and exercise mat market in 2020.

Polyvinyl chloride is used to make yoga and exercise mats because it is less expensive than other polymers, provides flexibility, durability, and is also easier to wash compared to other materials. Therefore, polyvinyl chloride is preferred for making low cost yoga and exercise mats. It is observed that the use of polyvinyl chloride yoga and exercise mats is higher in developing countries, such as India, Brazil, Argentina, and Mexico.

The personal segment accounted for the largest share of the yoga and exercise mat market in 2020.

Yoga and exercise mats are increasingly being adopted for home workouts, as they are used as heat protectants, absorbent pads, in garden pose, and other recreational activities. Yoga and exercise mats have more uses than their basic functions, due to which their consumption has steadily increased in the consumer market. This is expected to drive the growth of the yoga and exercise mats market over the forecast period.

Asia-Pacific accounted for the largest share of the global yoga and exercise mat market in 2020

Asia-Pacific accounted for the largest share of the yoga and exercise mats market in 2020. The countries considered for the study on the yoga and exercise mats market in Asia-Pacific include China, India, Japan, South Korea, Malaysia, Thailand, Australia and Singapore. According to the UN study, the number of yoga practitioners is highest in the Asia-Pacific region. Factors such as local government initiatives to support the yoga industry, such as the Indian government’s AYUSH initiative, the presence of cheap labor and plenty of raw materials, awareness of health and the inclination towards a healthy lifestyle among young people, and the presence of many local manufacturers of yoga and exercise mats are responsible for propelling the demand for yoga and exercise mats in the region Asia Pacific.

Lululemon Athletica Inc. (Canada), Columbia Sportswear Company (USA), Adidas AG (Germany), Under Armour, Inc. (USA), Sequential Brands Group Inc. (USA), Airex AG (Switzerland) , Jade Yoga (USA), Manduka LLC (USA), Hugger Mugger Yoga Products (USA), Liforme Ltd. (UK), Barefoot Yoga Co. (USA), Fabrication Enterprises, Inc. (USA), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), La Vie Boheme Yoga (USA), Accessory Arcade (India), Eupromed SRO (Czech Republic), Ningbo Mylon Rubber & Plastic Co., Ltd. (China), Winboss International Co., Ltd (Taiwan), Xiamen Sanfan Sports Products Co, Ltd. (China), Alo Yoga (USA), TEGO (India), Ecoyoga (USA), Shenzhen Haifuxing Technology Co., Ltd (China), Shanghai Fitness Sourcing Inc. (China), Fitness Mats (India) and Yoga Direct LLC (USA), among others, are the prominent players operating in the yoga and exercise mats market.

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