Dallas-based CBD brand Thryv Organics Finds First Investor in Local Author and Food Blogger The Defined Dish »Dallas Breaks New Ground

Luxury CBD brand Thryv Organics is preparing to propel its growth trajectory after landing its first investment partner: Alex Snodgrass of The Defined Dish.

They are a fitting pair, as the Snodgrass name carries some weight in the local health and wellness space.

The Dallas-based blogger is the foodie behind The Defined Dish, a carefully curated online space where she shares Whole30 and Paleo-compliant recipes, lifestyle tips, and little glimpses of her days. As of September 20, she had 610,000 followers on Instagram.

Snodgrass also has a corresponding cookbook of the same name, which earned it a spot on The New York Times Best Sellers listing. In December, she released her second cookbook, The cozy kitchen: 105 casual, healthy and healthy recipes.

In a blog post today, Snodgrass shares that she only works with companies that both align with The Defined Dish’s views and which she feels personally passionate about. As a brand ambassador, she had incorporated Thryv Organics products into her daily routine throughout the past year.

This led it to become its first official investment partner.

“One of the things we admire most about Alex is his ability to expand his influence beyond social media,” Thryv co-founder Stacie Czech said in a press release. “By investing in brands that she truly loves, she has raised the definition of a social media influencer. We are honored to work with her in this capacity.

Meet Thryv Organics: A Complete CBD Suite

In 2019, Czech co-founder Kristi Kelly officially launched Thryv Organics as a luxury CBD brand. The two East Dallas women were health-conscious parents and caregivers, and saw the need for a “healthy, organic alternative to over-prescribed pharmaceuticals.”

The Dallas-based company initially planned to catapult the burgeoning CBD trend. In the same year, industrial cultivation of hemp – a cousin of the cannabis plant without enough THC to cause intoxicating effects – was legalized by Texas House Bill 1325.

CBD oil with 0.3% or less THC is also legal here.

But when the COVID-19 pandemic struck, Czech and Kelly, like retailers across the country, had to temporarily close their physical store on Garland Road.

Since then, the women-owned company has strived to become a trusted source in the industry, offering a range of wellness, education and support products to customers.

It sells USDA-certified organic CBD oils, as well as gummy candies, balms, bath bombs, and pet products suitable for vegans. The ultimate goal is the daily relief of pain, stress, anxiety, performance, etc., without resorting to traditional medicine.

All of this comes with a commitment to transparency. Czech and Kelly also offer free product and dosage consultations and CBD 101 on their site.

“I really love Thryv Organics, and working with them as an Ambassador has been such a pleasure, but what really makes me love Thryv Organics is Kristi and Stacie’s passion behind CBD,” Snodgrass said. in a press release. “Their high standards for the products they create and their constant drive to help others is what sets their company and their product apart from others. “

In its role as investor and stakeholder, Snodgrass will offer co-founders its expert advice on how to grow. She will also continue to serve as a brand ambassador. The team has already created the “Alex Bundle” of Snodgrass’ three must-have items.

The announcement comes in the middle of National Personal Care Month, which Snodgrass, Czech and Kelley are all champions.

“Alex has been a true supporter of Thryv Organics since our launch, so it made sense for us to take our partnership to the next level,” said Kelley. “We are incredibly grateful for her support and look forward to working more closely with her as we continue to develop the Thryv Organics brand.”

Subscribe to the list.
Dallas innovates, every day.

Sign up to keep tabs on what’s new and what’s next in Dallas-Fort Worth, every day.


  • things to do for innovators in Dallas-Fort Worth |  Dallas weekly calendar innovates

    There are a lot of things to do with your physical distancing time. Here are some of our curated selection.

  • Browse our selection of competitions, nominations, presentations and grants. Our list of programs is aimed at entrepreneurs, businesses, creatives, inventors, educators and social innovators.

  • dallas innovates on technology and innovation updates: what's new and coming to dallas fort is worth it

    Shavelogic Raises $ 100 Million in Growth Capital; Cytracom of Dallas acquires OmniNet; Lucid’s Air EV overtakes Tesla with a range of over 520 miles and could make its way to a showroom in Plano; SMU Announces $ 1.5 Billion Fundraising Effort; FW’s Blackland Distillery is undergoing major expansion; Arlington’s All Pro Ladders rethink how to climb poles; and more stories from North Texas. Plus, you’ll find our top 10 most popular stories.

  • These innovators from North Texas had

    These notables of North Texans inspire, inform, motivate or simply make us laugh. Do you have wise words? Let us know. You can also sign up here to receive “The Last Word” in the Dallas Innovates email newsletter every day of the week. Monday, September 20 “The way we do our technology is radically different.” Ashley Buchanan CEO The Michaels Companies … on her goal of making Michaels a leader in specialty retailers, via D CEO. “There is no reason why we shouldn’t do it,” he said. He plans to “fix the basics of physical activity” and “catch up from an e-commerce perspective” until then …

  • As Dallas ranked among America’s top cities for tech professionals, UT Dallas and Fullstack have launched four training bootcamps focused on coding, cybersecurity, data analytics, and DevOps. Online bootcamps start in November with tuition fees of $ 11,995 each.

About Carrie Scheer

Check Also

Canadian companies to use Czech manganese for cathode materials for Li-ion batteries

The metal is to come from the miner’s Chvaletice manganese project in the Czech Republic, …

Leave a Reply

Your email address will not be published. Required fields are marked *